Users will soon have a updated setting that enables them to lessen the volume of AI-made content appearing in their timelines. This move comes as the platform disclosed that it presently contains more than 1 billion content made with AI.
Trial and Implementation
The update is in a pilot phase over the coming weeks before a widespread release. This shift coincides with a surge in content created by AI, driven by new AI video creators.
The Broader AI Trend
Recent reports that nearly one in 10 of the fastest-growing content creators on another major platform exclusively feature clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a phrase for substandard, factory-style content that is typically illogical or bizarre.
“We know from our community that numerous viewers enjoy content made with AI tools, from computer-generated images to educational videos, and we want to give people the ability to see more or less of that, based on their own choices,” stated a platform representative.
AI on the Platform
The service shared that there are currently 1.3 billion videos on its network labeled as AI-generated. Overall, over 100 million pieces of content are added to the app each day, making clips made by AI a relatively small portion of its total content library.
User Control Features
Members will be in a position to limit or boost the volume of AI content they view by using the topic control feature in the application and choosing “AI-generated content”. Additional categories that are already be modified under the tool cover politics, style, cosmetics, and choreography.
Platform Guidelines
TikTok’s rules mandate content makers to tag “realistic” AI-made content, and it forbids malicious deepfakes of public figures or critical incidents. Any believable AI video that is not labeled can be taken down under its terms of service.
In addition, the platform will henceforth apply an AI-generated watermark to content produced via its proprietary AI systems, or flagged by an cross-platform project for identifying content made by AI. This action is aimed to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The company is furthermore introducing a $2 million educational fund for specialists and institutions to create learning resources about responsible artificial intelligence. This program will assist educational bodies specializing in training coding and technology.
Moderation Strategy
TikTok has justified its safety measures, amid debate over plans to make redundant numerous safety staff in the United Kingdom. It is planning to eliminate a significant number of roles in its user protection division in its British office, with worker representatives and online safety experts voicing alarm that humans are being replaced by automated systems.
A company official explained that human moderation would still have a role, but AI can safeguard staff by eliminating the most distressing content before it has to be seen by humans. The platform stated a significant reduction in shocking and graphic content seen by safety staff over the previous year due to the use of its machine learning processes.
We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we additionally believe it’s very important to reduce exposure to harmful content as swiftly, which is where a lot of the machine support is proving valuable process content quickly.”
